Actually, THIS should be the heart of how to convince selfish people — as an economic calamity. My parents are old, so they don’t care about climate change, even if it means their grandchildren will suffer. However, if it’s framed as an economic catastrophe, people will think with their pension plans. The fossil fuel industry is using the economic frame — and winning the argument. They can afford to finance their lobbying efforts.

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Former TV person, current college professor and media researcher. Ironman triathlete, meditation teacher and yoga instructor. https://www.brad4d-wellness.com

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