Although I'm not a fan of McLuhan, this clause presents a lot of insight into the effects of media. McLuhan actually envisioned the Global Village medium (the Internet) to be a good thing, but he didn't anticipate individual differences or that this medium would exacerbate the ills of society. His idea of media determinism is actually a collection of several media and psychological theories.

Former TV person, current college professor and media researcher. Ironman triathlete, meditation teacher and yoga instructor.