Yes, indeed, in so many click-baity ways! Yes, it pains me that celebrities might have a huge platform. For some, they might have a valid story to share and help others. For others, they don't impart much wisdom from their ivory tower.
What pains me the most is seeing the viral posts that employ trickery, such as using a celebrity's name to draw in a reader. Then you see that the writer didn't interview this celebrity. Instead, the writer just pulled a bunch of quotes from other celebrity articles.
I refuse to be tricked. I disregard any piece of work that tries to prey on my fears. I eschew headlines that start with a number and includes "tips," because I know they are just shallow.
Medium's motto is about making us smarter, but I think the only way that can happen is if we stop clicking through the marketing "helps" (that aren't helpful) and responding to the work that does indeed make us think.