I'm always fascinated how multilevel marketing schemes prey on two things: our desire to belong and our belief that more "things" can make us happy. I always roll my eyes at influencers who espouse products that people don't need--or they employ fear tactics that tell others that everything aside from what they sell is harmful.
These conspiracy theorists also prey on our need to belong as well. Rather than do a true investigation, they tell us that they have the "real" truth, even though it's based on pseudoscience that's peddling other products as well.
I haven't investigated the demographics of multilevel marketers, influencers, or conspiracy theorists, but I wonder what percentage of them are white women from upper-middle class who seem to have a lot of time on their hands.