It’s interesting how different disciplines describe similar concepts. The propaganda analysis — in terms of the “institute” — never explained “how” transfer occurred. It just explained that it was an effective method of persuasion.

Metaphor theory sounds a lot like the cognitive theories of neural networks and mental models. These explain how we learn to connect concepts and employ them in our inferences and interpretations.

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Former TV person, current college professor and media researcher. Ironman triathlete, meditation teacher and yoga instructor. https://www.brad4d-wellness.com

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