It’s interesting how different disciplines describe similar concepts. The propaganda analysis — in terms of the “institute” — never explained “how” transfer occurred. It just explained that it was an effective method of persuasion.

Metaphor theory sounds a lot like the cognitive theories of neural networks and mental models. These explain how we learn to connect concepts and employ them in our inferences and interpretations.

Written by

Former TV person, current college professor and media researcher. Ironman triathlete, meditation teacher and yoga instructor.

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store